Tropicana Brands Group

An existing space was reimagined to capture the vibrant energy of Tropicana Brands Group (TBG) and its popular subbrands, such as Naked, KeVita, and Izze. Circular motifs, pops of orange, and integrated product honors TBG’s rich legacy while creating a flexible, energetic workspace built for continued growth.

Project Highlights

• Thousands of Tropicana bottle caps adhered to the walls of the ‘Orange Grove’ nod to the brand’s iconic ‘t’ logomark

• An orange crate ceiling installation from TBG’s previous space was re-purposed as a partition element, creating separation between the cafe and workstations

Featured Capabilities

Art Curation, Custom Wallcoverings, Plant Design, Specialty Elements, Signage, Wallgraphics

Location

Chicago, Illinois

Printed fruit crates from TBG’s previous space get a second life as a partition between the cafe and workstations. Faux trees flank either side of the installation, emphasizing the natural, tropical feel of the element that nods to Tropicana’s Florida roots.

Impactful first impressions greet employees and visitors upon entry to the floor. An oversized tone-on-tone logo wraps the elevator millwork and injects a burst of energy into the space, while in reception, illuminated brand signs highlight TBG’s portfolio over a wood panel that matches the feel of the crates, allowing for modifications as TBG grows.

Branded touches in the game room, including a logomark ping pong table topper and branded felt and pool balls, activate the space and encourage employee connection.

Thousands of Tropicana’s iconic orange caps create an oversized orange on one end of a corridor dubbed the “Orange Grove.” Faux orange trees are placed throughout the corridor and another cap installation extends the trees with cut vinyl leaves.

Spanning a full core wall, TBG’s legacy is documented with a playful timeline, featuring Tropicana’s familiar striped straw, and a circular motif, present throughout TBG’s branding. This is seen again in a graphic outside the training room highlighting the organization’s values.

Intentional reuse of existing conditions added further budget-friendly personalization to the space. Large scale Chicago photography wallcoverings were modified with whimsical branded touches, and landmark conference room names received a vinyl orange over all ‘O’s.

A tagline vinyl graphic over the backsplash and greenery behind the monitor add a touch of TBG to the cafe.