S2G

Inspired by S2G’s logo and mission, branding conveys the idea of the ripple effect where even the smallest actions can drive meaningful change, setting off a series of connected consequences that reach far beyond their origin. Every action and decision at S2G fuels a greater movement, a forward momentum towards a more sustainable future.

Project Highlights

• Brand shapes and linework were expressed through multiple elements, creating a consistent theme throughout the space

• A custom millwork photo rail installation creates a central space to celebrate partnerships and employees

Featured Capabilities

Art Curation & Procurement, Custom Wallcoverings, Interactive Experiences, Plant Design & Coordination, Specialty Elements, Staging

Location

Chicago, Illinois

Oversized, tone-on-tone brand shapes compliment a dimensional S2G logo and welcome employees and visitors into the workplace. The design continues down the adjacent corridor and hints of the brand palette are revealed on the returns of the dimensional shapes.

A wave pattern wallcovering made of small dots in a muted brand tone continues to celebrate the ripple effect concept and the impact of every individual at S2G. Continuing the use of brand colors, dimensional text of the phrase “Chop wood, carry water,” promotes mindfulness of the ripple effect of employees’ day-to-day work.

A custom millwork photo rail installation celebrates S2G’s partnerships with partner logo cards and 4x6 photo prints, allowing for seamless updates as the organization grows. Wood tones match other finishes throughout the space, and the subtle brand shape linework backer ties into other elements throughout the office.